The poet of the loom.

A craft inherited in the Kashmir of the 1930s, carried to Delhi, and kept alive.

A woman looking down, wrapped in a maroon pashmina with a paisley pattern

A woman in a cream embroidered shawl and a teal sari, standing by an old wall

Kashmir, 1930s

In the tranquil embrace of 1930s Kashmir, Jaffar inherited more than the art of crafting pashmina shawls from his father—he inherited a legacy steeped in ancestral wisdom and labor.

Guided by an unyielding desire to share this heritage, he embarked on a pilgrimage to Delhi, where the symphony of urban life awaited.

Delhi

In the bustling streets of the capital, Jaffar became a poet of the loom, spinning tales of tradition and resilience with each delicate stitch.

Through his artistry, he bridged the chasm between past and present, infusing the fabric of existence with the timeless essence of craftsmanship.

Today

Today, as the winds of change sweep across the horizon, the legacy of Jaffar and his forebears endures—a testament to the enduring power of tradition and the eternal dance of creation.

A woman looking down, wrapped in a red embroidered pashmina, against a cream drape

Each shawl is made by hand, one at a time, and made to last for generations.